• Retail/Distribution

  • FMCG

  • Warehouse Management System

TTX assists ORIGINAL CHICKEN in upgrading its digital supply chain, ensuring the safety and deliciousness of its dishes

ORIGINAL CHICKEN continuously extends its digital supply chain capabilities and has partnered with TTX to implement TTX's WMS. After multiple discussions, both parties have established a digital supply chain solution that is suitable for ORIGINAL CHICKEN's path of scalable development.

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ORIGINAL CHICKEN is a brand under Anhui ORIGINAL CHICKEN Catering Co., Ltd. and is a chain restaurant brand specializing in Chinese fast food. With over 1,000 fast-food outlets nationwide, the company started with free-range chicken farming and has achieved a full industrial chain model from farming to table. Currently, there are stores in first-tier cities such as Beijing, Shanghai, Shenzhen, and Hangzhou, and the brand is expanding at a rate of 300 new stores per year. Chicken dishes are the specialty of ORIGINAL CHICKEN, with their chicken soup being particularly popular. This soup, made with 180-day-old Feixi hens and freshly stewed with Nongfu Spring water, sells over 30 million servings annually and is beloved by customers across the country.

As a leading brand in Chinese fast food, ORIGINAL CHICKEN has always won consumers' favor with its stir-fry and stew-on-demand cooking methods and high-quality ingredient selection. Now, as ORIGINAL CHICKEN further opens to franchising and scales its development, a stable and reliable supply chain system is indispensable. Therefore, ORIGINAL CHICKEN continuously extends its digital supply chain capabilities and has partnered with TTX to implement TTX's WMS. After multiple discussions, both parties have established a digital supply chain solution suitable for ORIGINAL CHICKEN's path of scalable development.




In this collaboration, TTX's WMS will establish standardized and regulated warehouse management for ORIGINAL CHICKEN's egg warehouse in Shouxian and finished product warehouse in Hefei Xiaomiao. It will optimize warehouse operations and achieve full-process visualization of storage. By integrating with ORIGINAL CHICKEN's existing SAP, SRM, store BOH systems, and RFID devices, it will enable information sharing and comprehensive management of turnover containers.

The operation rule strategies set according to business needs will help ORIGINAL CHICKEN achieve lean warehouse management, reduce labor costs, and improve operational efficiency. Additionally, optimizing the connectivity of procurement business data and batch management within the warehouse will ensure more timely and accurate store deliveries, enhancing customer satisfaction and better empowering store operations.

TTX's comprehensive solution is scheduled to be implemented by the end of June. It is believed that the efficient operation of this system will help ORIGINAL CHICKEN establish a flexible and efficient supply chain system, ensuring the safety and deliciousness of its dishes, thereby enhancing its brand power.


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