• Beauty

  • E-commerce

  • Order Management System

  • Warehouse Management System

TTX has partnered with Marie Dalgar to empower the beauty industry through digitalization

Marie Dalgar has successfully signed a contract with TTX to introduce TTX's OFS+WMS solution. Under this partnership, TTX will help them build an integrated and flexible supply chain system for the vertical industry chain, achieving unified management and collection of all channels online and offline from warehouse to order. By utilizing a "digital intelligence" engine, they will comprehensively accelerate the upgrade and development of the beauty industry, thereby strengthening the beauty market.

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Marie Dalgar upholds the spirit of "freedom, creativity, and art," consistently striving to maintain and promote the brand concept of "new artistic makeup." In 2006, the Marie Dalgar brand was founded. By 2010, they had established the largest mascara production base in Asia, located in Shanghai. Currently, their business develops simultaneously through both offline and online channels. The offline channels include physical stores, department store counters, and various formats of shopping centers across the country. Online, they have a significant presence on major e-commerce platforms and mobile platforms.




Domestic cosmetics enterprises, under the new development pattern dominated by domestic circulation, are adjusting their strategies to adapt to new market forms and seize new opportunities. They are shifting from traditional single-channel advertising and marketing strategies to investing more resources and time into product research. By offering high cost-performance products and cultivating positive market reputation, they are gaining favor among the public. Amidst the impact of the pandemic, they are collaborating with internet live streaming and online e-commerce sectors, employing various forms like social sharing to attract more users, thereby expanding their influence and consumer trust.

As a leading domestic cosmetics enterprise, Marie Dalgar navigates through evolving market environments by leveraging intelligence and digitalization to meet market changes. They integrate product development investments with optimized consumer service experiences to create new consumer touchpoints. TTX provides Marie Dalgar with a comprehensive OFS+WMS solution, facilitating precise inventory management across all channels, both online and offline. This ensures real-time and visualized warehouse efficiency, supports new retail and forward warehouse business models, visualizes the entire order chain, and accommodates flexible promotional strategies. Together, they are building a flexible supply chain system that integrates the vertical industry chain of the beauty industry, thereby supporting the comprehensive upgrade and development of Marie Dalgar's supply chain system.





Drawing on its extensive experience with numerous clients in the beauty industry, TTX is poised to empower more enterprises to embrace digital supply chains. In the face of new channels, new scenarios, and evolving consumer trends, TTX aims to better adapt to market changes and meet consumer demands. Continuously seizing emerging market opportunities, they strive to create exquisite products and services that cater to future beauty standards.



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