TTX one-stop solution helps famous beauty brand INOHERB

TTX provided INOHERB with a customized OMS+WMS solution. INOHERB was very satisfied with TTX products and services. Based on the cooperation on the OMS+WMS system, the two parties reached a further new series of cooperation, including providing VIP customized exclusive services to customers.

In 2021, the number of online shopping users in my country reached 842 million, and online retail sales reached 13.1 trillion yuan. The proportion of traditional e-commerce sales continues to increase, and the continuous outbreak of live streaming in the past five years has provided e-commerce with a high-speed conversion shipping path. The coexistence of online and offline sales methods, the normalization of the epidemic, and the rise of a new generation of consumer groups have accelerated the implementation of a series of new business ecosystems, and the layout of new retail channels and formats is also continuing to deepen.

Over the past decade, which industry is the most representative of the booming digital wave? It must be the beauty industry. Statistics show that the demand for beauty e-commerce services accounts for more than 60%, far exceeding the fashion and 3C industries. The beauty industry also has high requirements for online operation experience, skills and capabilities, and is an important market segment in the e-commerce category.

Based on TTX's more than ten years of experience in serving the beauty industry, the industry has the following trends: fragmented orders, diversified channels, increasingly complex promotion logic, pre-sales sinking, it is difficult to balance the delivery time of daily orders with the delivery time of huge orders during promotions, the granularity of inventory management is increasing, the picking efficiency requirements are high, etc. The O2O operating model, the need for one-stop operation, and the back-end customer service and financial systems have changed accordingly... These have brought tremendous pressure to the supply chain business department, and many brands have been looking for the most suitable digital solutions.

As a pioneer, leader and practitioner in the field of Chinese herbal skin care, INOHERB integrates the Chinese herbal medicine that inherits the wisdom of thousands of years with the modern technology developed exclusively, draws on the essence of herbal medicine, and is committed to bringing gentle and effective herbal skin care products to young consumers, including whitening, moisturizing, oil control, sun protection, men's and other categories. It has been rated as "China's Top Ten Light Industry Cosmetics Industry" for many consecutive years, has thousands of offline sales channels in various cities across the country, and has entered online platforms such as JD.com, Tmall, Douyin, Xiaohongshu, Kuaishou, Lazada, Shopee, etc. In recent years, with the continuous improvement of brand influence, the company has cooperated with many overseas retailers, and its products are exported overseas.

With the continuous exploration and innovation of omni-channels, INOHERB has been growing strongly in recent years. On Double 11 in 2021, the GMV of INOHERB Tmall flagship store exceeded 100 million, a year-on-year increase of 139%, achieving a new historic breakthrough. JD.com and Vipshop also achieved growth of 94% and 33% respectively. In the same year, INOHERB achieved rapid growth in all channels, with offline sales increasing by 15% and online sales increasing by 59%. The brand influence also climbed again, and INOHERB ranked 16th on the list of "Top 50 Chinese Cosmetics Brands Most Preferred by Users in 2021".

The continuous increase of new channels and categories, and the gradual increase of orders, have brought many challenges to INOHERB's supply chain management. How to manage multi-channel orders? How to improve order fulfillment efficiency? How does inventory management deal with various promotional plans? How to solve the problem of warehouse out-of-stock during peak periods? How can the company's supply chain resources accurately match the sales rhythm? A series of problems need to be solved.

In addition to traditional offline channels, INOHERB also has a variety of online channels such as e-commerce, live broadcasting, and marketing apps. It has also settled in many cross-border e-commerce platforms and overseas retailers. The order sources are rich and diverse. If the orders and inventory of each online channel are managed separately, the costs of warehousing, distribution manpower and other aspects will inevitably rise across the board. At the same time, it may also encounter the situation where the inventory allocation does not match the actual sales volume, resulting in some channels out of stock and other channels too much inventory. In response to the above situation, TTX provides INOHERB with a customized OMS+WMS solution.

One-stop management of online channels

Tongtianxiao's OMS solution realizes a system to connect all online channels, including domestic mainstream e-commerce platforms, cross-border e-commerce and overseas retail, so that customers can control the status of all online orders in real time.

At the same time, the integration of order and inventory systems allows customers to quickly adjust the inventory between different channels in the system, and inventory virtual slicing improves the efficiency of goods distribution in different channel operations.

One-stop solution plays an irreplaceable role in improving order fulfillment efficiency and solving problems such as inventory backlog or out-of-stock caused by different sales rates in multiple channels, which helps to improve the overall supply chain operation capabilities.

Automated order processing and precise inventory control

OMS automatically processes and divides various business documents through planned task configuration. When the order is output to WMS, there are only two types of inbound and outbound orders, so that WMS can quickly complete the delivery and warehousing business.

The system can automatically summarize the order data every day and check it with the real-time inventory in WMS, which can quickly identify inventory differences and data anomalies, reduce subsequent book gaps, and make financial settlement more accurate.

Business and finance integration

OMS can centrally aggregate sales data from various platforms, automatically complete data verification by order and detail, and automatically classify abnormal data and provide it to financial verification. At the same time, it can connect to the customer's ERP system to synchronize the verified data, making the customer's account verification work more accurate and fast, and realizing closed-loop management of business and finance.

Automatic replacement of out-of-stock products with one code

The beauty industry has a fast product update pace. Brands will continue to innovate and quickly launch new products. At the same time, they will also make some formula and packaging upgrades for old products to maintain market competitiveness. This has led to a large number of one-code and multiple products in INOHERB. For this reason, TTX has developed the functions of batch manual product replacement and out-of-stock automatic replacement. For example, when the old product inventory is insufficient, the system can automatically replace the new product, reducing manual operation time and improving order fulfillment efficiency.

Batch validity management and delivery

INOHERB has a variety of business forms. Some platform orders have requirements for product validity periods, and Tongtianxiao WMS can realize batch validity management. Combined with OMS functions, orders can be shipped according to the specified validity period. In addition, the beauty and personal care industry often needs to sell different products in combination. A set contains multiple items, each of which has a different expiration date. The expiration date of the entire set of products is often calculated according to the shortest expiration date of the item. However, with the help of Tongtianxiao WMS, the system can automatically allocate product expiration dates together when allocating product expiration dates, thereby optimizing inventory utilization.

Flexible configuration to achieve personalization quickly

In addition to the above functions, TTX has also made a lot of personalized developments on OMS and WMS. For example, the OMS "out-of-warehouse interception" function, for orders that consumers cancel or successfully refund on the platform, OMS will intercept and mark them. Customers can export the data of this part of the out-of-warehouse intercepted orders in OMS separately and provide it to the shipping warehouse, which will contact the logistics to intercept and avoid cost waste due to wrong shipment of goods; the OMS "membership rights" function can meet INOHERB's needs for member welfare marketing. When a member user places an order for the second time within the set time, Tongtianxiao OMS can immediately identify and automatically add corresponding gifts or other rights to this order; at the same time, TTX also modified the system interface according to INOHERB's operating habits. If customers have new needs in the future, they can also make flexible and rapid adjustments based on the advantages of distributed deployment of the system architecture.

Earlier this year, TTX's solution was successfully launched on INOHERB. INOHERB was very satisfied with TTX's products and services. Based on the cooperation on OMS+WMS system, the two parties reached a further new series of cooperation, including providing VIP customized exclusive services to customers.

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TTX one-stop solution helps famous beauty brand INOHERB

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