Afu Partners with TTX to Strengthen Omnichannel Fulfillment Capabilities for Essential Oil Beauty Products.

Against the backdrop of increasingly segmented consumer demand and the continuous integration of sales channels, the beauty industry is rapidly entering an era of “integrated omnichannel operations.” For brands, how to achieve efficient order collaboration, precise inventory management, and agile supply chain responsiveness across multiple platforms, warehouses, and business scenarios has become a key challenge in improving both customer experience and operational efficiency.

As a representative brand in China’s essential oil beauty sector, Afu was founded in 2003 and has long been deeply engaged in the essential oil skincare and beauty market, backed by its widely recognized brand slogan, “Afu Means Essential Oils.” Offline, Afu has established branded counters across major cities nationwide; online, the brand covers mainstream e-commerce and content-driven platforms, maintaining strong market performance in both the essential oil and essential oil beauty segments. At the same time, Afu continues to demonstrate strong industry influence in brand content, creative marketing, and fan community operations.

With the continuous expansion of its omnichannel business, growing order volumes, and increasingly diversified consumer demands, Afu has set higher expectations for order collaboration efficiency, inventory synchronization capabilities, and supply chain responsiveness. In response, Afu has officially partnered with TTX Software to launch an omnichannel OMS project. By replacing its original self-developed system with a standardized and platform-based order management platform, Afu aims to further strengthen its digital supply chain foundation and provide long-term support for future business growth.

Through this collaboration, TTX will build a unified, efficient, and highly collaborative OMS order management system tailored to Afu’s omnichannel business scenarios, comprehensively upgrading capabilities across orders, inventory, warehousing, supply chain operations, and financial collaboration.

At the order fulfillment level, the system will centrally integrate online, offline, and multi-platform orders, enabling unified order management and automated order flows. This will significantly improve massive order processing efficiency and fulfillment stability while further optimizing the consumer fulfillment experience. Meanwhile, by restructuring supply chain collaboration logic, the system will efficiently connect front-end market demand with back-end manufacturing operations, enabling coordinated collaboration across key processes such as operational demand planning, procurement replenishment, and cloud warehouse inbound management. As a result, inventory data covering work-in-progress, in-transit, and in-stock inventory will become transparent and visible in real time, driving full-chain supply chain visibility, controllability, and scheduling capabilities.

To support Afu’s multi-warehouse network and bundled product operations, the TTX OMS system will enable real-time inventory sharing across RDC regional warehouses, FDC forward warehouses, and cloud warehouses, while deeply integrating with the WMS warehouse management system. Through capabilities such as inventory reservation feedback, intelligent overselling alerts, and automatic order routing and sourcing, the system will achieve refined inventory management, effectively reducing inventory backlog and stockout risks while further improving inventory turnover efficiency.

At the same time, the system will also incorporate refined BOM management capabilities to support the complex operational requirements of bundled products such as gift boxes and product sets, including product configuration, bundle splitting, lead-time control, and material substitution management, enabling Afu to more effectively handle the diverse bundled sales scenarios commonly seen in the beauty industry.

On the marketing collaboration side, TTX OMS comes with a flexible and highly configurable promotion engine capable of rapidly supporting a variety of promotional campaigns, including discounts, gifts-with-purchase, and exchange offers. This will help Afu more efficiently support creative marketing activities and content-commerce campaigns while further improving omnichannel conversion performance and user operation efficiency.

Meanwhile, to address the beauty industry’s stringent requirements for product traceability and compliance management, the system will establish a comprehensive omnichannel traceability mechanism. By accurately linking traceability codes with carton codes and recording and tracking the entire product circulation process, the system will further enhance supply chain transparency and quality control capabilities.

Looking ahead, both parties will continue advancing integrated business-finance collaboration capabilities by gradually connecting data flows among sales, procurement, and finance systems. This will enable efficient collaboration between business operations and financial management while providing stronger data support for business analysis and management decision-making.

The launch of this OMS project marks not only an important upgrade in Afu’s omnichannel operational capabilities, but also reflects the brand’s ongoing strategic commitment to deepening digital supply chain transformation. Moving forward, TTX will continue leveraging its extensive digital supply chain implementation experience in the beauty and consumer goods industries to help Afu build a more agile, efficient, and sustainable omnichannel operating system, providing solid support for the brand’s long-term growth.